Ep. 23 What Conscious Consumers Want
Let’s talk about conscious consumerism. Today’s guest is a conscious consumer and she also advises sustainable businesses around marketing strategy and brand identity… it’s all about what conscious consumers want!
Ashlee Sang is today’s guest and she is both charming and insightful.
She works with purpose-driven founders on their brand messaging strategy so they can grow their business and their impact. She comes to entrepreneurship from the international development and nonprofit sectors and as a conscious consumer. Now, she supports as many businesses doing good as possible through her work, rather than just through her consumer dollars.
She’s based in Central Illinois, but works with clients from all over the country and occasionally abroad.
Listen now
One of my favorite things she said is
Every single choice I make affects a real human and actually affects the environment in a real way... once I knew that, I couldn't unknow it.
I feel the same way! Once I learned about factory farming, the dairy industry, the clothing industry, etc, I couldn’t unknow it and I now I have to make decisions with this knowledge in mind.
She also gives some great tips for people who want to be a little more conscious, and of course for sustainable businesses who want to reach more customers.
Ashlee offers a free brand messaging template for purpose-driven businesses. Get it here.
Tips
Find a trusted source of information about sustainability and how you can make a difference.
Shop secondhand.
Is Ashlee optimistic?
Depends on the day (same!). But she sees companies that are solving problems and making a difference. That’s hopeful.
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